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Graphic standards reinforce the visual identity of a company or corporation. Graphic identity is the cornerstone of communication efforts. Inconsistent visual and conceptual images confuse our publics and undermine messages. Consistent use of graphics, symbols, color and typography increase the University’s level of visibility and credibility, and enhances its image.
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Banner Engineering is committed to developing new and innovative solutions, delivering products of the highest quality, fulfilling the needs of each customer, and operating with honesty and integrity. For five decades, these commitments have guided and defined us.
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Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the Barbican brand instantly recognisable.
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The purpose of this guide is to provide guidance and assistance when commissioning or producing visual communications materials for the Board, across all media, including all forms of print and screen-based delivery.
This document covers a wide range of applications, including stationery, literature, PowerPoint presentations, press advertising and email communications. We also offer guidance on the correct use of the board logo, and advice on the corporate colour scheme.
Also covered are design guidance on display materials, branding on promotional items and the commissioning and art direction of photography.
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