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The primary logo for Morgan Foundation to be used in most applications. It consists of two elements, the icon and wordmark. The wordmark should not be used on it’s own without the icon. The icon can be shown by itself to reinforce the brand in some cases, but the full Morgan Foundation logo must also be included in the communications.
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Welcome to the Human Resources Professionals Association (HRPA) Brand Standards Guide.
HRPA’s visual brand is the cornerstone of our public image and, through association, the image of the HR profession in general. Much thought and attention to detail has gone into developing the visual elements contained in this document. Ensuring that we present a consistent image is critical in our effort to establish a highly professional, prominent and memorable image of the Association and its Chapters.
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MTN Foundation is a division of the MTN Masterbrand. These guidelines address the visual representation of MTN Foundation Brand Positioning through the interpretation of typography, colour, imagery and illustrations. When we do not adhere to these guidelines it undermines the brand strategy and creates confusion around what the brand stands for.
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As the world’s premiere source of certified heating, ventilation, air conditioning and commercial refrigeration equipment and components and as the leading advocate for manufacturers of HVACR equipment, the Air-Conditioning and Refrigeration Institute is uniquely positioned to capitalize on its strengths to develop its reputation nationally and internationally, a critical activity in a time of intense competition and growth. This Graphics Standards Manual has been developed to enable AHRI to ensure that all of its materials contribute to a strong, unified association identity.
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