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This book is an overview of the visual and emotional language of the SCION brand. It should be used as a guide for creating all expressions of SCION .
BRAND POSITIONING
Scion is a brand created for youth to personalize.
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It’s been a long day already and the brisk wind that nips at your neck seems to remind you of all the work that has yet to be done. But you had to make a run for it, those four walls were beginning to close in on you. Go for a walk, you thought; everyone needs a breather once in awhile, in fact, you deserve it.
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It should be understood that a brand is only as strong as it appears to the outside world. Within this document, you’ll find guidelines regarding how to apply the dotFIT logo in a way that ensures consistent use. You’ll also find typographic and color guidelines that should be adhered to whenever possible.
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Alberta’s corporate identity is a program that identifies the Government of Alberta’s facilities, programs and services. The program includes the Alberta Signature and the emblems of Alberta, including the province’s coat of arms and the flag.
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