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Cyclops® was developed by a group of industry bodies to help to de-mystify beer. For too long we have used long, flamboyant tasting notes which can mean little to bar staff and makes it very hard for drinkers to understand what it is that they like about certain beers.
The principal of Cyclops® is therefore simple: to give consumers and bar staff clear, concise information about the look, smell and taste of a beer.
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This document sets out the rules and responsibilities applicable to all information and promotion activities related to the implementation of the Latvian-Swiss Cooperation Programme (“LSCP” or “Programme”), regardless of whether these activities are undertaken by Executing Agencies of projects financed or cofinanced by the LSCP, by Latvian Intermediate Bodies, the National Coordination Unit (NCU), or the Swiss Agency for Development and Cooperation (SDC) and the State Secretariat for Economic Affairs (SECO), as the case may be through the Swiss Contribution Office for Latvia (SCO).
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This book is an overview of the visual and emotional language of the SCION brand. It should be used as a guide for creating all expressions of SCION .
BRAND POSITIONING
Scion is a brand created for youth to personalize.
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A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uniform image.
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