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DHL has redefined and redesigned its brand identity – as can be seen in new print publications, advertising material, corporate wear, etc. Clear guidelines for the visual appearance of the brand in all analogue and digital channels are essential for an integrated DHL brand experience – towards the customer as well as internally. The redefined guidelines for the analogue world are now transferred to the DHL online experience and appearance.
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Our brand is the face and personality of Almasa. As important as our services, our brand is the comprehensive effect of our logos, products, trademarks, advertising, brochures and presentations-everything that represents Almasa.
We created this document to introduce our branding elements and provide the tools you need to help Almasa maintain a uniform corporate identity. The guidelines in this document are not meant to inhibit, but to improve the creative process. By will accurately and cohesively represent Almasa.
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We are excited to introduce you to the new event identity for the Royal Air Force Waddington International Air Show. Regularly attracting over 135,000 visitors each year, the event is the largest of all RAF air shows and one of the biggest and most popular outdoor summer events in the UK. The main objective of the Air Show is to raise public awareness and understanding of the RAF and its role today. Proceeds from the Air Show are distributed to the Royal Air Force Benevolent Fund, the Royal Air Forces Association and to local charities supported by Royal Air Force Waddington.
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What is a Brand?
A brand is a promise that should be easily understood through a simple idea you can place in the minds of your various stakeholders.
A Brand Promise should help to focus on the delivery of product and service experiences.
A brand helps you all work together towards the same ambition.
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