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This Best Western Plus Brand Identity Manual – Asia (Printed Materials Only) gives you the information necessary to help you correctly use the Best Western Plus logo and the words “Best Western Plus”. Its purpose is to maintain Best Western Plus brand identity while allowing the hotel to express its individual personality.
This manual is an addendum to the Global Best Western Brand Identity Manual, which applies only to Best Western Plus properties in Asia and the Middle East.
Basic formats and designs presented in this manual cover PRINTED MATERIALS ONLY, from stationery to hotel brochures.
For other items (e.g. signage, courtesy vehicles, website branding etc), please refer to the existing Global Best Western Plus Brand Identity Manual.
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This document describes the Pratt logo, slogans, colors, images and tools that make up the Library’s graphic identity. It also describes guidelines that show how to use these elements. Adhering to these Identity Guidelines will ensure the Pratt communicates in an organized and cohesive way across it’s many departments and efforts.
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Welcome to Metro’s corporate identity design manual
Metro’s corporate identity was originally created in the late 1980s. Since that time it has been amended and updated to provide an identity that communicates the values of the organisation and is easily identifiable and understood by its customers.
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Der Touring Club Schweiz (TCS) stärkt seit Oktober 2011 mit seiner Repositionierung und dem neuen Corporate Design seine Position im Schweizer Markt.
Der TCS verfolgt neu eine Dachmarkenstrategie, das heisst, alle Leistungen werden unter der Marke TCS geführt. Mit dem Markenversprechen «Als führende Mobilitätsgemeinschaft der Schweiz verpflichten wir uns, unseren Mitgliedern zu helfen, sorgenfrei unterwegs zu sein» positioniert sich der TCS nahe bei den Bedürfnissen seiner Mitglieder. Das neue Corporate Design setzt die Dachmarkenstrategie konsequent um. Es stellt sicher, dass der TCS sichtbarer und leichter wiedererkennbar wird.
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