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Definition of Branding
Branding a city is not unlike branding any product, service, or corporation. A brand is the relationship between the customer and the product. A brand is a promise that delivers a relevant and distinctive value or a set of services.
Effective branding is executed with more than just a logo. Branding is the sum total of all the ways we communicate about the City of Roanoke. It includes:
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These guidelines describe the visual and verbal elements that represent Keele University’s corporate identity. This includes our name, logo and other elements such as colour, type and graphics.
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THE PURPOSE OF BRAND CONSISTENCY
It is important that the EL DORADO brand identity is used consistently, however or wherever it is used. It is equally important that the identity is not allowed to drift or to become corrupted.
The most important element is the EL DORADO logo which is designed in a number of versions in order to ensure flexibility of use in different applications.
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Our brand is really about two things: our personality and appearance. Most of the information in our brand guidelines is designed to help you make sure we present ourselves to the world in a consistent way – whether you are producing a brochure or a new business card, an exhibition stand or a hard hat. But it’s also useful to know something about the less tangible elements of our brand – the things that effectively constitute our brand personality.
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