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Effective and consistent implementation is the key to a successful brand identity program. Our new logo, the cornerstone of our brand’s visual identity, should be used with confidence, but also with care so that it retains its integrity and strength over time.
This quick reference document provides basic guidelines on some of the key practical issues connected with implementing the logo.
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These brand identity guidelines will enable you to create a wide range of communication materials for Ambius. They’ll provide you with detailed information on the principles of associated formats, such as signage and livery. By following these guidelines, you’ll ensure that our audiences consistently receive a dynamic yet cohesive expression of the Ambius brand.
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Understanding a brand
Brands are a promise you make to your customer. It’s a promise based on what they expect to receive when they hear or see your name. Historically, brands were primarily symbols used to identify products and services; today, brands carry more meaning. The Concur brand is the relationship between us, our stakeholders and the public. Like any relationship, it is based on every interaction.
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Frisco ISD aims to achieve quality and consistency in visual messaging in order to build brand loyalty. The identity system in this document has been created to fulfill this purpose.
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