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With more than 20,000 Members and more than 117 Chapters all around the world, maintaining the International Coach Federation (ICF) brand can be a difficult task. Without your help, ICF would not be able to present a cohesive message. Consistent ICF logos, colors, fonts, and communications enable ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our constituency groups. This document provides guidelines for the articulation of the ICF brand so that together we can advocate for coaching in one strong, unified voice.
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This document is an overview of the visual language of the WD® Brand at retail. It is intended to provide guidance when creating materials locally.
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ENERGY STAR is more than a label awarded for energy efficiency. It is a partnership among government, business, and consumers, united in the pursuit of a common goal—to protect our environment for future generations.
The ENERGY STAR program has been a resounding success over the last decade. Americans have purchased more than 1 billion ENERGY STAR qualified products and thousands of buildings have been improved. More than 7,000 businesses and organizations have become partners, and more than 40% of the American public recognizes the ENERGY STAR.
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The purpose of this book is to make it easier for you to speak about NEEA, write about NEEA, and to design compelling communications that express NEEA’s unique value.
To be successful, NEEA must have open and clear communication with its stakeholders — whether that be contractors, subcontractors, utility owners, government or public interest groups. We’d like everyone to understand NEEA’s mission, as well as our organization’s unique value and benefits. No matter who you are, whether you’re a NEEA staff, a Board member, or a “contractor,” you are, simply put, NEEA’s champions.
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