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Understanding a brand
Brands are a promise you make to your customer. It’s a promise based on what they expect to receive when they hear or see your name. Historically, brands were primarily symbols used to identify products and services; today, brands carry more meaning. The Concur brand is the relationship between us, our stakeholders and the public. Like any relationship, it is based on every interaction.
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Al Shaheen is a company established in Abu Dhabi as a joint venture between Emirates Advanced Investments (EAI) - a UAE
national holding company with vast investments in several subsidiaries in Abu Dhabi - and Ultra Electronic Dascam a subsidiary of Ultra Electronic. Ultra Electronic Dascam is based in Abu Dhabi and provides consultancy services in the areas of Performance Consulting, Crisis Management and Security to government and commercial clients, mainly in the Middle East.
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As one of the most recognized and beloved charities in the world, The Salvation Army has a reputation to maintain and standards to uphold. These standards don’t just end with the way we conduct ourselves or the charitable services we provide. They extend to every form of communication that bears our name. Letters, business cards, signs, advertisements, forms, and countless other communication materials present an important, lasting image of The Salvation Army. They distinguish us in the minds of donors, strengthen our impact, and maximize the unified effect of The Salvation Army brand.
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Grenfell is on a journey – a journey of self-reflection, of introspection, but also one of reaching out.
Of finding our place – our corner – within Memorial University, within Newfoundland and Labrador, Canada, and the world. In 2009, we celebrated a new name that recognizes our namesake, Sir Wilfred Grenfell, as well as our status as a university campus.
Our new brand – the way our presence is represented in the world – characterizes us as a place where people find out who they are and how they can make a difference.
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