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Pearson visual identity
The Pearson visual identity is much more than the application of a name and a logo. It is how we present ourselves to our audiences on a day-to-day basis.
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Accoya® is the first wood of its kind to become available on a commercial scale. Significant investment has been made in developing the product and its distinctive name and identity.
The values that the Accoya® brand identity encompasses are relevant to everyone, from the pioneers of the product, to partners, shareholders, licensees, customers and, ultimately, to end users. They offer reassurance of quality and reliability and, if all related products and communications carry the brand consistently, everyone in the chain can be safe in the knowledge that they are dealing with the genuine product.
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Why Tuskegee University Has Identity Standards
Tuskegee University’s historic and rich history is recognized throughout the U.S. and the world. Therefore, it is critical that the visual elements that represent this university are done consistently and with integrity. Consistency in the university’s visual identity protects the institution’s patents, licenses and trademarks.
By following the standards set forth, we continue to enhance the historic legacy and tradition of our most precious asset — Tuskegee University.
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Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™.
For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning.
Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base.
The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.
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