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WELCOME to the CATHAY PACIFIC experience.
On September 24, 1946,
Cathay Pacific was founded in Hong Kong. With a deep commitment to our Hong Kong roots, we as one of Asia’s largest airline companies, continue to invest in Hong Kong’s aviation industry, establishing a name for Hong Kong as an international transportation hub.
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Before making a decision about The IIA’s brand, you should ask yourself one question: Who do I work for? The answer: internal auditors. This answer captures the true spirit of our brand. Knowing that you work for internal auditors first and foremost will help you as you create communication materials for The IIA.
Of course, this does not mean that you should not concern yourself with other stakeholders within our members’ organizations; it simply goes to the heart of what we are all about. In serving the needs of internal auditors, we also serve the needs of their respective organizations from the president, to the CAE, to the administrative assistant.
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Why a BRAND Standards MANUAL?
Our corporate colleagues have taught us the benefits of solid branding and marketing. By distinguishing themselves in a competitive marketplace, companies with similar products, such as IBM and Apple, hold distinct identities and gain customer loyalty. Associations also exist in a competitive market where unique benefits are hard to tell apart. By establishing a unique identity, we can capture the same loyalties.
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It’s the promise and mandate of FIRST 5 Santa Clara County: giving parents, caregivers, educators and members of the community the information, tools and services they need to make a real difference in the lives of young children and their families.
OUR OBJECTIVE : to support the healthy development of children through age 5 – and to enrich the lives of their families and their communities – today and for the long term.
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