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The Jiffy Lube® brand has been revitalized to deliver an updated image that conveys a shift from an oil change only proposition of the past to an auto maintenance experience for the future. The development of the new brand identity was influenced by the need for improved legibility and the ability to express these newly defined qualities and characteristics that are unique to Jiffy Lube:
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Brandbook UNIQUE intelligent fitness Brandbook UNIQUE intelligent fitness Brandbook network of fitness clubs UNIQUE brand platform defines the rules to use the logo, a corporate unit, the colors and fonts, a set of business documents, corporate space design, promotional materials and souvenirs. UNIQUE style brand based on the concept of uniqueness, symbolized by the brand name of a flower.
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Like the Paralympic Movement itself, the Paralympic brand has evolved dynamically over the years. Adopted in 2003, the Paralympic Symbol – the three Agitos, from Latin meaning “I move” – symbolises constant motion, always moving forward and never giving up. And its circular character embodies the bringing together of athletes from all corners of the world.
Ultimately, we strive for the Paralympic Symbol to be universally recognised throughout the world as representing sporting excellence and the Paralympic values of courage, determination, inspiration and equality. I believe the IPC Brand Book is a milestone that will drive us forward in a fresh and exciting direction.
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Premiership Rugby is the organisation which represents the 12 professional Rugby Union clubs, who compete in the Premiership Rugby competition, the European Cup, the Anglo-Welsh Cup and the Premiership Rugby 7s Series.
Premiership Rugby’s main objectives are to:
• Build greater awareness of rugby union at elite club level
• Drive commercial revenues and attendances
• Ensure the long-term viability of its clubs and tournaments
• Create and implement on behalf of the clubs mid- and long-term strategies for the benefit of the club game
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