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Welcome to the Relais & Châteaux Brand Book. This book is designed primarily for those in our corporate and regional offices, providing them with the information and inspiration they need to consistently present us to the world. It is also intended for our members, giving them a richer understanding of the brand and recommendations on how they can reflect it in their own communications.
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WELCOME to the CATHAY PACIFIC experience.
On September 24, 1946,
Cathay Pacific was founded in Hong Kong. With a deep commitment to our Hong Kong roots, we as one of Asia’s largest airline companies, continue to invest in Hong Kong’s aviation industry, establishing a name for Hong Kong as an international transportation hub.
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We have created these guidelines to make our institution’s communications more cohesive and authoritative.
Our visual identity is the outward expression of the values of International Inner Wheel and the way we choose to express ourselves to our friends and colleagues.
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ESAB's visual identity is based on a few strong cornerstones: the logotype, our corporate colours, standard typefaces and company signage. When applied to product packaging, buildings or business cards, in exhibitions, brochures or ads, it is recognised and respected worldwide.
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