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Understanding a brand
Brands are a promise you make to your customer. It’s a promise based on what they expect to receive when they hear or see your name. Historically, brands were primarily symbols used to identify products and services; today, brands carry more meaning. The Concur brand is the relationship between us, our stakeholders and the public. Like any relationship, it is based on every interaction.
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The Czech company AVIA, founded in 1919, began as an aircraft and engine manufacturer. Aerospace technology is renowned for its high quality and precision – the DNA on which the current AVIA company is built.
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Microsoft® Offi ce has a tremendous history and strong brand equity in the minds of our customers. With the Microsoft Offi ce “12” release, we’ll continue to work to refi ne what Microsoft Offi ce stands for—a system of integrated and easy-to-use products that enable information work. We want to maintain the positive brand associations we have today while building a deeper emotional connection with our customers.
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Welcome to your brand guidelines. Here’s where you’ll discover all of the elements that we’ve created to say one thing, with one united voice, to the entire world: Canada. Keep Exploring. With that voice, we’ll ignite the imagination of curious travellers everywhere.
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