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Our brand is more than our name or our logo. It’s the way we look, act and speak. It’s the day-to-day essence of this university. It explains what we’re about and what we offer beyond the classrooms and chalkboards. When we live up to our brand, everyone can connect with our offer in a more meaningful way. It helps our faculty and staff to better do their jobs. And it helps our students see the value we bring to their education.
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Minimum clear space around PIRELLI WORLD CHALLENGE logo. The PIRELLI WORLD CHALLENGE logo must be surrounded by adequate clear space, otherwise known as “minimum clear space”. Minimum clear space ensures immediate recognition the overall impact of the PIRELLI WORLD CHALLENGE logo.
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These guidelines describe the visual and verbal elements that represent CEB corporate identity. This includes our name, logo and other elements such as color, type and graphics.
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Keen’s development of the Laguna logo is an evolution of the current one. Laguna is a strong brand with a good reputation and this brand recognition needs to be maintained, so a radical departure from Laguna’s current logo is not recommended.
The letterform of the current logo, however, is very Thai. Laguna is expanding to other countries in the region, so this aspect needs to be redeveloped to cater to a wider market and make the brand look more international while maintaining an Asian essence.
By tweaking the logo we have made it more sophisticated and elevated its look to that of a premium brand.
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