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Background to this document
This document is the culmination of the development of our ‘hypermarket’ store format concept and represents a significant number of changes from the original project - hence this bespoke publication.We urge you read it thoroughly as many of the changes will have significant impacts on the presenting the store look and feel in these contexts.
The important changes to note are divided into two areas - the development of a new identity and the adaptation of the concept to alternate building forms..
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The Asurion brand is our face to the world.
The Asurion brand is made up of 14,000 creative people working in unison to overcome real-life obstacles, a system that operates 24/7, speaks six languages, and works across any device, platform or provider.
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In today’s highly competitive and overly marketed world, even universities and colleges are constantly competing for attention. Because of this barrage of messaging in the marketplace and the complexity of our institution, it is critical to our success that we speak with one
united voice.
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Wir haben das Glück, von und in einer der schönsten Bergregionen der Welt zu leben. Die Jungfrau Region ist einzigartig und unverkennbar. Und dasselbe soll für die Marke der Jungfrau Region gelten.
Dieses Handbuch ist für alle gedacht, die bei der Realisation eines Kommunikationsmittels für die Destination Jungfrau oder eines ihrer Orte mitwirken. Hier sind die Identitätsmerkmale und alle wichtigen gestalterischen Vorgaben der Marke Jungfrau festgehalten.
Helfen Sie mit, über alle Branchen und Ortschaften hinweg ein einprägsames Profil und eine starke Marktpräsenz für unsere Region zu schaffen.
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