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WorldFish is proud of its reputation as a leading research center that reduces poverty and hunger around the world. For us to continue to do this e!ectively, we must communicate with our partners, investors and bene"ciaries with a single uni"ed voice. By following the guidelines in this manual we can deliver more compelling and more consistent messages.
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Columbia College’s brand is not just a logo or tagline to recruit prospective students. It is designed to be a consistent and accurate representation of Columbia College to all constituencies. The logo is a visual “trust mark” that embodies Columbia College’s promise about what will be achieved by all individuals who interact with the institution — in short, it is a graphic depiction of Columbia College’s reputation.
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Businesses today face more challenges than ever before – and that’s true of our business as well as our customers’ businesses. Customers are more demanding, competition is growing ever more fierce and the pace of change is increasing. As part of our efforts to stay ahead of the competition, we have refreshed our brand.
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With roots dating back to 1759, today GKN is a global brand that has embraced change and evolved into a world leader, with a proud heritage and an exciting future.
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