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Khanom is a name given to countless sweet or savory Thai “dumplings”, imaginatively “invented” and made for generations by hand, from locally found ingredients. Khanom comes in hundreds of shapes, styles and flavors and is made from a myriad of ingredients. It is a strong and simple icon relating our Thai value creation to the natural use of raw materials.
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This Best Western Plus Brand Identity Manual – Asia (Printed Materials Only) gives you the information necessary to help you correctly use the Best Western Plus logo and the words “Best Western Plus”. Its purpose is to maintain Best Western Plus brand identity while allowing the hotel to express its individual personality.
This manual is an addendum to the Global Best Western Brand Identity Manual, which applies only to Best Western Plus properties in Asia and the Middle East.
Basic formats and designs presented in this manual cover PRINTED MATERIALS ONLY, from stationery to hotel brochures.
For other items (e.g. signage, courtesy vehicles, website branding etc), please refer to the existing Global Best Western Plus Brand Identity Manual.
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Our brand is really about two things: our personality and appearance. Most of the information in our brand guidelines is designed to help you make sure we present ourselves to the world in a consistent way – whether you are producing a brochure or a new business card, an exhibition stand or a hard hat. But it’s also useful to know something about the less tangible elements of our brand – the things that effectively constitute our brand personality.
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NEW YEAR. NEW LOOK. NEW BRAND.
What better time than our 20th anniversary to celebrate Celebrity’s history of award-winning service, cuisine, and our new, brand-defining Solstice Class.
These Brand Identity Guidelines have been created to assist you, our team members, our marketing partners and our travel partners—providing you with the background knowledge and hands-on tools necessary to help to build and enhance the new Celebrity brand. Our collective goal, is to communicate one consistent brand voice and vision across all mediums—worldwide.
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