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As one of the longest-running youth volunteer initiatives in America, Trick-or-Treat for UNICEF has a deep-rooted history of child empowerment. On Halloween night in 1950, the original “kids helping kids” program launched, as girls and boys across the nation collected coins to aid children still affected by World War II. This humble effort was the beginning of a yearly tradition dedicated to ending the unnecessary suffering of the world’s most vulnerable children.
Today, the mission still resonates, with the Trick-or-Treat for UNICEF brand as fresh and relevant as ever. The brand remains engaging for children with the addition of our new character choices, while still evoking a sense of nostalgia in parents and teachers (our secondary audience).
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BPAY is the leading electronic bill presentment and payment service in Australia. Both BPAY and BPAY View? are registered to BPAY Pty Ltd. ABN 69 079 137 518.
Since 1997 the BPAY logo has become a distinctive symbol that is recognized and remembered by bill payers. The health of the BPAY brand is largely a result of billers and financial institutions effectively and consistently communicating the brand across all mediums, both printed and electronic.
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The history of the Banif Financial Group dates back to 15 January 1988 and the incorporation of Banif – Banco Internacional do Funchal, which took over the existing assets and liabilities of the defunct Caixa Económica do Funchal, a small and struggling regionally-based institution.
This ambitious project led by a group of private investors, including notably Comendador Horácio Roque, concentrated initially on rehabilitating the institution and creating the foundations for its sustainability in future. Having rapidly achieved this original objective, Banif was soon ready to broaden its horizons and expand into mainland Portugal. Setting itself the strategic aim of becoming a leading player in the Portuguese market, Banif invested in a network of branches to develop its banking business and launched strategic partnerships in other areas of the financial industry.
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BBSI’s brand identity is the face that we present to the world.
This document is a resource providing an overview of the BBSI brand: including a review of BBSI’s cultural drivers; specifications for the proper use of logos, typography, imagery, trademarks, and color; and guidelines for when and how to utilize certain tools to meet your marketing needs.
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