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Our brand is really about two things: our personality and appearance. Most of the information in our brand guidelines is designed to help you make sure we present ourselves to the world in a consistent way – whether you are producing a brochure or a new business card, an exhibition stand or a hard hat. But it’s also useful to know something about the less tangible elements of our brand – the things that effectively constitute our brand personality.
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Brand (corporate brand) yang besar dibangun secara menyeluruh. Sebuah brand dibutuhkan untuk menginspirasi dan memotivasi tiap individu di dalam sebuah organisasi, dari CEO hingga seluruh karyawan sebelum ke tahap mengkomunikasikannya ke publik.
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It should be understood that a brand is only as strong as it appears to the outside world. Within this document, you’ll find guidelines regarding how to apply the dotFIT logo in a way that ensures consistent use. You’ll also find typographic and color guidelines that should be adhered to whenever possible.
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We are a family of specialists, who together can offer a unique but very valuable proposition to our global customers. Our shared values and ambition are symbolised in our group of logos, all based around the design of an ancient ‘seal’; which expresses our commitment to develop our businesses within specific values, following a very specific business model.
Our family of brands has been developed to unite us in our drive to achieve our objectives while encouraging us to develop our natural inclinations to be:
• Specialists: Our ability to innovate comes from our real understanding of the reservoir and the sectors in which we work.
• Club members: We welcome like-minded groups to join us; we embrace our differences, our multi-cultural nature and support the continued autonomy of the individual members. It is our club ethos that enables us to be flexible, respond quickly and adapt to the ever-changing environment.
• Independent: We are responsible for our success and our independence allows us to go further to meet the needs of our customers.
• Global: Our club provides each member with a platform for global growth, increased understanding of different markets and the ability to collaborate on designing solutions for our customers, wherever they are.
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