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Grenfell is on a journey – a journey of self-reflection, of introspection, but also one of reaching out.
Of finding our place – our corner – within Memorial University, within Newfoundland and Labrador, Canada, and the world. In 2009, we celebrated a new name that recognizes our namesake, Sir Wilfred Grenfell, as well as our status as a university campus.
Our new brand – the way our presence is represented in the world – characterizes us as a place where people find out who they are and how they can make a difference.
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Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.
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A successful brand does not only speak about the product it sells, but also portrays the company, including the people that work for it and the values that guide their decisions and actions.
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A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uni-form image.
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