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The following Graphic Standard Guidelines are a comprehensive resource for anyone designing, printing or producing communication materials for Plattsburgh State University of New York.
With your assistance, we can ensure that all communication from our institution is integrated and consistent – making each individual component, and our marketing efforts as a whole, stronger and more effective.
In the fall of 2002, the following graphic standards were established as part of a complete re-branding of our institution – including an updated logo, new typefaces and colors, and a new, modern personality for the brand. [Logo files are found on the CD included in these guidelines.] From the smallest newspaper ad to the largest collateral piece to the Web site, all Plattsburgh State University of New York communication materials must follow these standards.
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Le indicazioni di seguito fornite fanno riferimento a quanto previsto dall’Allegato VI del Regolamento CE n. 1974/2006.
Si evidenzia in particolare che, per le operazioni del PSR che comportano investimenti di costo complessivo superiore a € 50.000, il beneficiario è tenuto ad affiggere una targa informativa.
Nel luoghi in cui sorgono infrastrutture di costo complessivo superiore a 500.000 deve essere affisso un cartello. Una targa informativa dovrà essere affissa anche presso le sedi dei gruppi di azione locale finanziati dall’asse 4. I cartelli e le targhe devono riportare una descrizione dell’iniziativa nonché i logotipi di seguito riprodotti.
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A carefully managed and well-implemented brand identity program is essential to presenting a unique, strong and unified image to the world.
The guidelines outlined on the following pages are intended to ensure that the elements of Connecticut’s branding program are used correctly and consistently.
Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of Connecticut’s tourism communications materials.
Accurate implementation of these brand identity elements will build equity in our brand and strengthen and unify our messages in marketing Connecticut tourism.
We encourage the tourism industry to implement these brand standards throughout all of their promotional materials.
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The Calvary Baptist brand is a visual expression and reflection of the church it represents. It is the identity, perception and expectation of the church in the minds of people in the community. To be effective, it must be distinctive, memorable and consistent. The brand is more than just the logo, and includes colors and fonts as well as design and photography style. The Calvary brand is created through every form of communication from business cards and internal publications, to direct mail, signage, the web, and in many other ways as well.
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