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The name Shawnee Srate Universiry is the public face and en1blen1 of your brand. This entire branding effort seeks to define and amplify what those three words truly stand for, what you aspire to be, and what you will communicate to the world.
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The Olds College Communication Department are committed to providing high quality marketing, media, public relations communications programs to support student retention and image enhancement for Olds College. Our mission includes supporting and advancing learning, teaching, scholarship, the creative endeavors and service of faculty, staff, alumni, and above all, students.
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This document is an overview of the visual language of the WD® Brand at retail. It is intended to provide guidance when creating materials locally.
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Introduction
When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a new logo reflecting the institution’s distinctive qualities. Although the newness of being a university has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the important role the university plays in the educational life of this region.
Frequently, the first contact people have with Winthrop is through a letter, publication or commemorative item bearing the university logo or through the Winthrop website. As symbols of Winthrop, any graphic images must be used appropriately in both printed and electronic publications to ensure that the institution is properly recognized and its reputation enhanced.
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