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The LIVE UNITED/United Way Lock-Up is our primary signature and should be the default signature for all communications, except in special circumstances.
This Lock-Up has been created using precise proportional relationships.The white box forms an integral part of the LIVE UNITED/United Way Lock-Up and should not be removed or altered in any way. The Lock-Up is fixed artwork and should only be reproduced from authorized artwork.
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The Mersey Partnership (TMP) has responsibilities for leading and coordinating economic development, inward investment and tourism across the Liverpool City Region.
For our external customers we are Merseyside's sub regional partnership and the single Inward Investment Agency and the Official Tourist Board for the Liverpool City Region.
Our Values are teamwork, excellence, excitement, respect and enterprise and the aim of all of our communications is to reinforce these values.
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Keen’s development of the Laguna logo is an evolution of the current one. Laguna is a strong brand with a good reputation and this brand recognition needs to be maintained, so a radical departure from Laguna’s current logo is not recommended.
The letterform of the current logo, however, is very Thai. Laguna is expanding to other countries in the region, so this aspect needs to be redeveloped to cater to a wider market and make the brand look more international while maintaining an Asian essence.
By tweaking the logo we have made it more sophisticated and elevated its look to that of a premium brand.
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Who is this guide for?
This document is designed to provide an overview of the new DuPont Five Star branded signage. The principles of consistently branded signage are important. They form an important component of the framework for all communications across markets and cultures while helping build image through the consistent use of brand core elements. This document helps DuPont Five Star Refinishers and their agencies to ensure audiences see a consistent presentation of the DuPont Five Star branding wherever they come into contact with us.
It provides the detail for your design agency to layout the graphics and for your sign supplier to implement the production across the range of standard sign sizes.
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