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Europe's state-of-the-art trade fair congress centre
Approximately 18,500 exhibitors, of which 21% come from outside Germany, 1.17 million visitors and 55 events each years: This represents the current success of Messe Stuttgart at the location of Stuttgart alone, where the company opens its doors under the motto "Key to markets" to Europe's state-of-the-art trade fair centre and congress center. The building complex, which has received numerous awards for its architecture, is located just three minutes by foot from Stuttgart Airport and thus offers optimal conditions for arrival and departure. With a hall turnover factor of 13 in 2011, the Stuttgart trade fair centre was once again one of the most occupied facilities of its kind in Germany.
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Having a visual symbol of our corporate identity serves three purposes. It brings cohesion to the diverse range of material we produce, it identifies us as the originators of the material and it helps keep costs down by saving time in the preparation of specifications.
This guide provides simple, brief advice on how to use our visual identity. I would be grateful if you could read it and refer to it whenever you commission or prepare material, including stationery and electronic publishing.
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Wichtige Hinweise zur ersten Version des Corporate Design Manuals
Die vorliegende Fassung ist die erste herausgegebene Version des neuen Corporate Design Manuals der Stadt Neumünster.
Sofern im Laufe der weiteren Entwicklung Änderungen an vorausgegangenen Definitionen erfolgen, wird der Anwender im Anhang dieses Manuals im Abschnitt Versionsgeschichte auf den betroffenen Abschnitt hingewiesen und über die Art der Änderung informiert.
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Each time someone at Kent State University communicates with the public, it affects our reputation – publications, websites, letterhead, business cards, newsletters and even Facebook posts all contribute to building a great Kent State brand.
An institution’s visual identity externally reflects not only its style and character, but also its traditions, strengths and values. Internally, the visual identity conveys a sense of pride and commitment to a common mission. A comprehensive visual identity program projects a message of cohesiveness, leveraging the strength of the university across all audiences.
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