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The Community Futures logo is a combination of the leaf symbol and the logo type. The precise and unchanging visual relationship between the symbol and logotype forms the basis of the Community Futures common brand. It can not be altered in any way. The symbol can be used alone in predetermined applications (such as forms and documents templates) and in certain specialized marketing applications.
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This manual is an Adobe Acrobat 8.0 PDF file for viewing on Macintosh or Windows platforms. We recommend downloading the file and viewing it on your desktop. All entries on the contents page are linked to their respective pages. The complete file or its individual pages can also be printed on 8.5” x 11” paper, preferably using a color printer.
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Brand is often misinterpreted as the visual elements that compose a company’s visual identity such as a logo, photos, fonts, etc. The consistent use of these
elements is essential to building a strong brand identity, but it’s only a part of the equation.
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Standards exist to be improved upon, and the high standards we set in our work today present us with our challenges for tomorrow. We are determined to offer our customers the very best possible products, processes, applications and services. This dedication to excellence makes the company successful, and embraces our core brand values.
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