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For more than 100 years, the American Association of Family & Consumer Sciences (AAFCS) has provided leadership and support to professionals whose work assists individuals, families, and communities in making informed decisions about their well being, relationships, and resources to achieve optimal quality of life.
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The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
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This book is an overview of the visual and emotional language of the SCION brand. It should be used as a guide for creating all expressions of SCION .
BRAND POSITIONING
Scion is a brand created for youth to personalize.
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We're different
No matter what, we always have our customers' backs. On top of making the best buses in the world, every employee delivers service that goes beyond the bus itself. It’s part of the reason we have the best employees in the world. And it’s why customers know we always have them in mind whenever we make a decision that may impact them. This is what separates us from the competition.
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