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The Challenge Program on Water and Food was launched in 2002 as a reform initiative of the CGIAR, the Consultative Group on International Agricultural Research. CPWF aims to increase the resilience of social and ecological systems through better water management for food production (crops, fisheries and livestock).
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A strong and recognizable visual identity is essential to building awareness and recognition for NCJW. These Graphic Guidelines were created to ensure that we represent NCJW consistently and effectively across all of our communications. They explain and demonstrate appropriate use of our logos, tagline, style, and the components of our Visual Tool Kit.
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These are the Moreton Bay and Islands visual identity guidelines.
Our visual identity is made up of several elements, all of which come together to represent the region in a distinct and memorable way. These elements have been uniquely crafted to reflect what is at the heart of our brand.
The purpose of this document is to provide a set of rules and guides that will ensure our visual identity remains consistent, ownable and unique. Used correctly it will help us to tell the Moreton Bay and Islands story and will ensure that those who interact with the region understand who we are and what we are about.
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A successful brand does not only speak about the product it sells, but also portrays the company, including the people that work for it and the values that guide their decisions and actions.
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