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What is Brand?
A brand is more than just a name and a logo. A brand is a promise of uniqueness, quality and value. In short, a brand distinguishes an organization and its offerings from the competition and helps build preference and loyalty in an environment where customers have choices.
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The brandbook gives a vision of what Kazan Universiade brand is, of its missions and positioning. It protects the brand from its subjective perception by experts of the organizations involved into the planning and delivery of the Games. It states main principles of how to create adequate and effective brand communications.
Part 1 of the book describes the brand platform of Kazan Universiade, its values, missions, key identity elements, positioning and general messages to its target groups.The channels and ways to transmit these messages are systemized.
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The Motability Scheme began in 1978 and since then it has changed the lives of almost 700,000 disabled people and their families in the UK.
By the mid 1970s almost every household in the country owned a car. But disabled people were missing out. As a result, many people were housebound for long periods and often dependent on others for their mobility.
Before the introduction of the Mobility Allowance in 1976, only disabled people who could drive themselves got any government help with personal transport. It was usually in the form of a small car provided to disabled couples, to people responsible for the sole care of a disabled child and to a category called “war disabled”. An allowance was paid to disabled people who actually owned a car. But most people were supplied with a small, blue, single-seat, three wheeled, motorised “invalid trike”, which was incapable of carrying passengers.
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It is an internal tool designed primarily to communicate the brand consistently Fox, from any area of ​​the company . To ensure that everyone understands the essence of the channel.
How is your graphics , words , images .
Knowing what is proper and what not , what programming channel can expect or what kind of value added allows the brand.
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