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CMU ranks among the Midwest’s leading private universities dedicated to fully preparing students through academic excellence, personal attention, critical thinking, knowledge access, career development and servant leadership. A CMU student does not settle for mediocrity, but “aspires” to academic excellence and social consciousness so that he or she is fully equipped to lead and serve in the local and global community.
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TC 125th POSITIONING STATEMENT
As Teachers College prepares to celebrate the 125th anniversary of its founding, we are presented with a wonderful opportunity to tell the TC story – our rich history , our legacy of “firsts” and our positive impact on the community. Now is our time to reinvent ourselves by building on our strengths, embracing our distinctions and creating an institution that honors the past while transforming the future. We are celebrating a tradition for tomorrow.
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Life is unique as a church because we provide Christ-life discipleship in a relational setting to people from Gen X and Y who desire to live their faith—not just talk about it. Visually and in all creative efforts we want to establish a clean and uncluttered environment. The Life brand should represent freedom, clarity and organization with organic elements of expression such as an occasional brush stroke or hand-drawn line. Public-facing materials should never be dark, heavy or overly busy. All materials should be clear, concise and consistent with clean typesetting and plenty of room to breathe.
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A brand is a story. A story is a brand. It’s who you are and what you do and what you’ve done. It’s also what people say behind your back. This is a brand book, and so it is also a storybook. Its purpose is to assist in telling the Shuswap’s story and to ensure brand consistency.
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