BRAND OVERVIEW
As our primary public face, the BC Hydro For Generations brand is concerned not only with the day-to-day business of meeting the needs of our customers, but also with communicating a highlevel and enduring vision for energy education, the environment, and our collective energy future.
While the Power Smart brand shares a great deal with its parent brand, its purpose is specific to providing helpful, pragmatic, and simple ways for meeting individual and collective energy conservation goals.

We're different

No matter what, we always have our customers' backs. On top of making the best buses in the world, every employee delivers service that goes beyond the bus itself. It’s part of the reason we have the best employees in the world. And it’s why customers know we always have them in mind whenever we make a decision that may impact them. This is what separates us from the competition.

From the Magnificent Mile to Route 66, Illinois offers a wide variety of travel experiences. The unifying force behind these experiences is our Illinois brand.
And the face of that brand is our Illinois logo. By following the logo guidelines set forth in this guide, we will maintain the integrity of our Illinois brand and benefit from its full impact when used across all marketing channels.

Consider it your compassto the Boy Scout brand.

Let’s set a course for success. Together we’ll find the best path to maintaining the Boy Scouts of America brand. For over 100 years, Scouting has been a symbol of adventure, excitement, and achievement. Providing once-in-a-lifetime experiences that prepare the next generation of boys for a lifetime of opportunity is serious business that couldn’t be more fun.