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INTRODUCTION
These guidelines have been created to ensure that the Cloud brand image is consistently applied across a variety of media.
A company’s brand is an important asset but brand image is easily diluted by inconsistent application.
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The United Nations Decade on Biodiversity (UNDB) logo depicts elements of biodiversity and the variety of ecosystem services it provides in support of human well-being. The inclusion of two human figures represents the vision of a future of life in harmony with nature, which is the slogan for the UNDB. The numbers represent the starting and ending years of the Decade.
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These guidelines have been created to help standardize the Blip graphic identity. The pages that follow explain the essential elements of the identity system and demonstrate their correct use across a broad sampling of applications and media.
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Since 1927, La-Z-Boy has expanded its product offering while remaining true to the elements of quality and innovation that began with its recliner roots. Today, La-Z-Boy Incorporated is a manufacturer, marketer and retailer of upholstery products and a marketer of imported or manufactured casegoods (wood) furniture products. Every member of the La-Z-Boy family of companies fits into our corporate goals and objectives. We have associated ourselves with companies that are compatible with our high standards of quality, management and stability.
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