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What do we mean when we say"Brand"?
Brand (n) 1. a type of product manufactured by a company under a particular name.
2. an identifying mark or characteristic common to the products of a particular company.
(According to the Oxford dictionary)
Brand: a brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
(According to "American Marketing Association")
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The guidelines articulated in this book have been created to reinforce the consistency and accuracy of The Globe and Mail brand and its application for marketing purposes. The importance of brand consistency cannot be overemphasized; upholding these brand principles serves to strengthen your partnership with The Globe and Mail and ensure the integrity of the brand message is protected.
This brand book is intended for The Globe and Mail and its partners. The Globe and Mail reserves the right to change, modify, add or remove portions of this guide at any time. Such revisions will be effective immediately upon notice to you, which could be given by any means. The acceptance of this brand book does not grant rights of use. Please refer to your partnership agreement with The Globe and Mail for the explicit rights granted to your organization.
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The Black Country brand has been created to give everyone within the sub-region a shared sense of pride and identity, and to encourage businesses, investors, tourists, residents and other audiences to see the Black Country in a new light – as a unified area working towards a common goal and offering exciting opportunities. As such, the Black Country brand belongs to everyone involved in securing the future success and prosperity of the sub-region.
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Use of the logo and graphic marks
The UEFA EURO 2012. brand manual can only be used by authorised parties who have been granted the necessary rights by UEFA. This brand manual outlines the graphic principles, the colours, the graphic arrangements, template solutions and the rules of association between the o!cial marks and logos.
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