A Guide to Graphic Standards outlines the graphic identity for the Chesapeake Bay Gateways Network. The guidelines are intended to enhance the identity of the Network as a key tool for exploring, learning about, enjoying and conserving the Chesapeake Bay. This is achieved by developing a degree of consistent design throughout the Gateways Network, while always respecting the great diversity of individual Gateways. The guidelines also maintain a limited design link with the National Park Service—the coordinating organization for the Network—by
adapting certain graphic design elements used by the Park Service.
Users of this graphic standards guide will see that the guidelines include relatively limited required elements that accompany a number of flexible design treatments for a range of media. In particular, the style guide details use of the Gateways Network logo, fonts, and graphic design options for:
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Publications, signage and other communications produced for the Network by the National Park Service, the Gateways Network Working Group or Working Group member organizations
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Publications, signage and other communications produced by designated Chesapeake Bay Gateways through efforts supported by Gateways Network technical or financial assistance
Where specific design treatments are not required, this guide is also intended to provide models for effective designthroughout the Gateways Network.
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