We often celebrate the richness of Texas by remembering past generations whose physical might and personal grit harnessed the resources of this land and built the state we know today. It is only right and proper to honor the legacy we have been granted, and we do this most sincerely by devoting ourselves to carrying on and building a more prosperous future for the people of this state.
The Texas State University System Brand Style Guide
Prosperity is not preordained nor an entitlement. It is a choice. It is a purpose. In order to exist, it must be invested in and cultivated.
We see investments in prosperity all around us in the form of rail lines and pipelines, buildings and blacktop, and even in the stewardship of our natural resources.
The asset most able to generate prosperity, however, is not of physical form. It is intelligence. More to the point, it is an intelligent workforce.
The Texas State University System is creating this asset.
Our System’s purpose is to extend and expand prosperity in Texas by producing graduates with the intellectual ability to respond to the dynamics of our state with imagination, innovation and leadership.
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