This manual is an Adobe Acrobat 8.0 PDF file for viewing on Macintosh or Windows platforms. We recommend downloading the file and viewing it on your desktop. All entries on the contents page are linked to their respective pages. The complete file or its individual pages can also be printed on 8.5” x 11” paper, preferably using a color printer.
Why a Visual Identity System?
Research confirms that a clear and consistent identity helps build and maintain a good reputation. Regularly reinforced graphic symbols can convey and maintain the strengths of a company.
This is as true for Happil-e as it is for other leading companies. A strong visual identity can enhance Happil-e’s ability to be recognized by potential app users as well as gain external support.
To take better advantage of this potential, the company has developed a visual identity system that effectively links all representations of the company together.
Every member of the company plays an important role in bringing this cohesive new identity to life and in maintaining its integrity by
applying it consistently throughout all company communications, including in print, web, display, broadcast, and electronic formats.
Visual Identity Policy
This visual identity manual provides specific guidelines and standards to owners and employees of Happil-e for the implementation of Happil-e’s
new visual identity system in all forms of company communication.
The guidelines have been developed by Bennett Farkas with Golden Spiral Creative in collaboration with Andrew Trask and Josh Cypher, cofounders of Happil-e.
Since the power of a strong visual identity can only be realized through consistent application over time, it is the company’s policy that the official logotype, signatures, and marks as described in these pages are the only sanctioned marks for use across the company’s system. No other marks or symbols may be used in conjunction with or to replace the official Happil-e visual identity system.
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Martes, 25 Diciembre 2012 05:25
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Jueves, 30 Diciembre 1999 19:00
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