This style guide contains the foundation for the look and feel of the Cepheid brand. The logo, typography, color palette and design elements represent components of the Cepheid identity and collectively embody the essence of the Cepheid personality to create a unique signature.
Adherence to brand guidelines will maximize brand effectiveness. A consistent, recognizable image will help Cepheid reinforce its brand promise across the globe and will make marketing efforts more efficient.
The Cepheid Brand Experience Guide is a living document. As such, it may be updated periodically to reflect advances in the brand.
Cepheid Brand Guide 2012
The Cepheid Brand Review process ensures all materials created to represent Cepheid are in alignment with proper messaging and brand expression for Cepheid.
BEGIN the brand review process early and often. During the early stages of a project, engage with the Brand Review Team to ensure that you are aligned with corporate messaging, direction, and brand.
COMPLETE a Cepheid Creative Brief. This will ensure that the project objectives are clearly defined and understood by all.
You will either receive approval to move forward or a request for changes improving brand alignment. Changes will be followed by resubmission to brand review for another round of review and final approval.
Brand Review response time is two business days. Please incorporate this time into your project schedule.