Grenfell is on a journey – a journey of self-reflection, of introspection, but also one of reaching out.
Of finding our place – our corner – within Memorial University, within Newfoundland and Labrador, Canada, and the world. In 2009, we celebrated a new name that recognizes our namesake, Sir Wilfred Grenfell, as well as our status as a university campus.
Our new brand – the way our presence is represented in the world – characterizes us as a place where people find out who they are and how they can make a difference.
Grenfell Campus Graphic Standards
The new logo is a part of an integrated marketing plan for our campus. We are Grenfell Campus, but we are also a part of the Memorial University multi-campus family. Our new logo positions Grenfell principally, while also embracing the Memorial University mark.
The concept “Find your corner” builds on the idea that Grenfell is a special place within Memorial University. We are creative. We are adventurous. We are community minded. We are clever. And we are motivating – we encourage our students, faculty and staff to find out who they are, to embrace their individuality, to learn how they can make a difference in their corner of the world.
Our new logo will appear on virtually all items used to communicate about Grenfell, including stationery, publications, signage, and bookstore merchandise. The traditional coat of arms logo is still an official mark of the university, but its use has been reserved for ceremonial functions only.
This graphic standards manual will help ensure the consistent and appropriate use of all brand elements. The manual covers most circumstances; in the event a usage is not raised herein, one of our marketing and communications team members will be pleased to assist you.