This Best Western Plus Brand Identity Manual – Asia (Printed Materials Only) gives you the information necessary to help you correctly use the Best Western Plus logo and the words “Best Western Plus”. Its purpose is to maintain Best Western Plus brand identity while allowing the hotel to express its individual personality.
This manual is an addendum to the Global Best Western Brand Identity Manual, which applies only to Best Western Plus properties in Asia and the Middle East.
Basic formats and designs presented in this manual cover PRINTED MATERIALS ONLY, from stationery to hotel brochures.
For other items (e.g. signage, courtesy vehicles, website branding etc), please refer to the existing Global Best Western Plus Brand Identity Manual.
Best Weatern Plus Brand Identity Manual Addendum - Asia & The Middle East
CONTENTS
General Standards
Basic Usage Guidelines
Logo Usage Guideline
Approved Background Colors
Branding Property Logo
Correct Display of Property Name with Logo
Printed Materials - Mandatory
Business Cards
Guest Directory
Stationary
a. Letterhead
b. Envelopes
Property Brochure
Printed Materials - Optional
Front Office Forms
Promotional Posters
Promotional Tent Cards
Key Cards & Folders
Hanging Door Signs
Exterior On-premise Signage
General Standards
Property Identification Sign (PID)
Secondary Property Name Signs
Technical Specifications
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Creado
Domingo, 07 Septiembre 2014 08:00
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Jueves, 30 Diciembre 1999 19:00
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