This Best Western Plus Brand Identity Manual – Asia (Printed Materials Only) gives you the information necessary to help you correctly use the Best Western Plus logo and the words “Best Western Plus”. Its purpose is to maintain Best Western Plus brand identity while allowing the hotel to express its individual personality.
This manual is an addendum to the Global Best Western Brand Identity Manual, which applies only to Best Western Plus properties in Asia and the Middle East.
Basic formats and designs presented in this manual cover PRINTED MATERIALS ONLY, from stationery to hotel brochures.
For other items (e.g. signage, courtesy vehicles, website branding etc), please refer to the existing Global Best Western Plus Brand Identity Manual.