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ICF International Coach Federation 2014 Brand Identity Manual
With more than 20,000 Members and more than 117 Chapters all around the world, maintaining the International Coach Federation (ICF) brand can be a difficult task. Without your help, ICF would not be able to present a cohesive message. Consistent ICF logos, colors, fonts, and communications enable ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our constituency groups. This document provides guidelines for the articulation of the ICF brand so that together we can advocate for coaching in one strong, unified voice.
HSBC Brand Basic Elements North America
HSBC’s brand identity, the unique associations that represent what the brand means to customers, employees, investors, and other constituencies, is derived from our values, culture, drives and vision:
Our cultural values – HSBC is an ethically-grounded, conservative, trustworthy builder of long-term customer relationships across the world.
Our basic drives – HSBC is a highly productive, cost-conscious, team-orientated, creative organization focused clearly on serving its customers.
Our vision – HSBC’s vision is to be the world’s leading financial services company.
USAID Power AFrica Graphic Standards Manual
This is the Graphic and Naming Standards Manual for Power Africa, the U.S. Government initiative. It sets clear, consistent guidelines for branding and graphic design for Power Africa projects and communications. In accordance with the administrator’s determination, and in line with the USAID Graphic Standards Manual, the guidelines in this manual are compulsory for Power Africa project communications materials.