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These brand standards have been developed to establish and convey the George Bush residential Library and Museum's visual identity. They should be followed in all ublications and communications. By following these guidelines, operations throughout the Bush Library and Museum will support consistent presentation of our brand to the public.
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The purpose of this book is to make it easier for you to speak about NEEA, write about NEEA, and to design compelling communications that express NEEA’s unique value.
To be successful, NEEA must have open and clear communication with its stakeholders — whether that be contractors, subcontractors, utility owners, government or public interest groups. We’d like everyone to understand NEEA’s mission, as well as our organization’s unique value and benefits. No matter who you are, whether you’re a NEEA staff, a Board member, or a “contractor,” you are, simply put, NEEA’s champions.
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The National Institute for Clinical Excellence (NICE) has taken on the functions of the Health Development Agency. The new organisation, the National Institute for Health and Clinical Excellence, will keep the acronym NICE to ensure continuity and to maintain the instant recognition and credibility of the brand.
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Making a Strong Impression
Tracerco is a world leading technology company providing unique and special detection, diagnostics and measurement solutions to our customers.
As Tracerco is a global business, we must make sure our collateral is consistent and accurately portrays the Tracerco brand, wherever we are in the world.
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