Effective and consistent implementation is the key to a successful brand identity program. Our new logo, the cornerstone of our brand’s visual identity, should be used with confidence, but also with care so that it retains its integrity and strength over time.
This quick reference document provides basic guidelines on some of the key practical issues connected with implementing the logo.
Chettinad College of Engineering & Technology Guidelines Booklet & Brand Resources CD
Frequently asked questions
How can the logo be enlarged?
The logo can be made larger by scaling it proportionately from a vector file of the master artwork. DO NOT use bitmap files (jpg / tif / psd / gif / pdfetc.) for scaling.
Since many of our local suppliers use Corel Draw, can we use only. cdr files?
We do not recommend using Corel Draw since it is often inaccurate in colour management. Adobe Illustrator files are fully compatible with all other vector software including CorelDraw. Use .cdr versions only as a last resort.
Why do the colours of the logo appear different on our monitor?
Variations in colour do occur from one monitor to another depending on individual display settings.
Where should CMYK colours be used?
CMYK is to be used for print applications where it is not possible to use Pantone colours.
What is the best way of specifying colours to printers: Pantone or CMYK?
The Pantone Matching System is a universally understood standard for matching colour. All good offset printinghouses carry Pantone shade cards.It is the most accurate way to specify
colour.
Grayscale, single colour – which one is to be used for forms?
If the forms are being printed in a good offset press, and on quality paper, then Grayscale is preferred. If not, use the
single colour version.
Why do you recommend CMYK colours for print advertising, why can we not use Pantone values?
Pantone colours cannot be used for print advertising since all magazines are printed using the CMYK process.As opposed to this a good commercial printing house can print Pantone colours.
Since colours seem to vary from one material to another, should we have separate colour values for each type of paper?
Colours do appear different from one type of material to another. Even within the same kind of paper, there are often variations in texture from one lot to the next that alters the appearance of the colours printed on it. Likewise the colours of the same object can appear different in different sorts of ambient light. There are too many variables that determine colour, and we have to live with the fact that there will be small variations. Since they do not significantly affect the brand identity, we do not require separate colour swatches.
Can the logo be applied on fabric?
The Chettinad logo can be embroidered on fabric for uniforms, sheets, caps etc. The brand colours have be matched with the embroidery thread manufacturers catalogue.
What colours should be used when printing banners?
Banners are printed mostly on CMYK digital printers. You may specify CMYK values for the brand colours.
How can the logo be etched on brass?
Etching does not employ colour. You can use the single colour black version of the logo.