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Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™.
For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning.
Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base.
The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.
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Edinburgh Napier University has come a long way from what many remember as the old polytechnic; growing into a vibrant and contemporary university. We have a great deal to offer our students, business clients, partners and other stakeholders, but not everyone has got that message yet. In an increasingly competitive higher education market, building a strong and distinctive brand identity is central to pursuing our corporate strategy and achieving our commercial goals.
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The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
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As a Crown Corporation that strives to deliver safe, effective and efficient service in over 50 communities across the province, a key component to building customer trust and confidence is a professional brand that’s consistent across all BC Transit systems.
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