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The protection of the Brand and its consistent use in accordance with established standards is critical to maintaining the value of our Network and the Brand. As such, we appreciate your cooperation toward these efforts. In order for BHHS to maintain these standards, every affiliate is required to submit the following during the audit process:
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The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
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Over the past 40 years, the University of Bath School of Management has established itself as one of the UK’s leading business schools.
We have gained international recognition for teaching and research which is reflected in our consistently high rankings and accreditations.
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The D-Link brand positioning
In a world where nothing stands still, D-Link inhabits an environment of intensive competition and higher consumer expectation.
Innovation, Quality and Reliability are the three key points of differentiation that constitute the essence of D-Link and reaffirm our position in the marketplace.
Our brand character is expressed in our tone of voice and visual identity. To our consumer audience we are supportive, imaginative, vibrant and dynamic. To our business customers, we are honest and pragmatic; firmly rooted in common sense we instil professionalism and credibility. In corporate communications, D-Link speaks with a confident, professional and polite tone of voice, underpinned by intelligence and enthusiasm.
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