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Introduction

When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a new logo reflecting the institution’s distinctive qualities. Although the newness of being a university has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the important role the university plays in the educational life of this region.

Frequently, the first contact people have with Winthrop is through a letter, publication or commemorative item bearing the university logo or through the Winthrop website. As symbols of Winthrop, any graphic images must be used appropriately in both printed and electronic publications to ensure that the institution is properly recognized and its reputation enhanced.

It’s the promise and mandate of FIRST 5 Santa Clara County: giving parents, caregivers, educators and members of the community the information, tools and services they need to make a real difference in the lives of young children and their families.
OUR OBJECTIVE : to support the healthy development of children through age 5 – and to enrich the lives of their families and their communities – today and for the long term.

When applying a brand, visual consistency is paramount. Not only does this send a message to the public about the stability of your organization, it also promotes public awareness as they begin to recognize and remember your mark. This book was created to establish guidelines for using the identity of the Desert Managers Group. By following these guidelines, you are establishing a consistent look and identity for your organization.

CoreNet Global has a well-recognized corporate brand within its membership and has spent time and resources on strengthening the brand for internal and external audiences. Staff and members of CoreNet Global are responsible for maintaining the power and consistency of the CoreNet Global brand.