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The Motability Scheme began in 1978 and since then it has changed the lives of almost 700,000 disabled people and their families in the UK.
By the mid 1970s almost every household in the country owned a car. But disabled people were missing out. As a result, many people were housebound for long periods and often dependent on others for their mobility.
Before the introduction of the Mobility Allowance in 1976, only disabled people who could drive themselves got any government help with personal transport. It was usually in the form of a small car provided to disabled couples, to people responsible for the sole care of a disabled child and to a category called “war disabled”. An allowance was paid to disabled people who actually owned a car. But most people were supplied with a small, blue, single-seat, three wheeled, motorised “invalid trike”, which was incapable of carrying passengers.
Often it’s the most trying events that unite the greatest causes, bringing different groups with common goals to the same table.
With a collective voice and a united front, diverse organizations stand to create a movement far larger and more powerful than the sum of their separate parts.
Why a BRAND Standards MANUAL?
Our corporate colleagues have taught us the benefits of solid branding and marketing. By distinguishing themselves in a competitive marketplace, companies with similar products, such as IBM and Apple, hold distinct identities and gain customer loyalty. Associations also exist in a competitive market where unique benefits are hard to tell apart. By establishing a unique identity, we can capture the same loyalties.
The core areas that define our practice are movement, environment and identity.
Our work covers wayfinding, urban environments, information systems, brand strategy, consultation and communication.