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Wilmington College Brand Guidelines Manual
Wilmington College is a highly respected liberal arts college in southwestern Ohio and beyond. Its solid visual brand, consistently and creatively applied, communicates Wilmington College’s values effectively, increases its visibility and builds on its fine academic reputation.
HSBC Brand Basic Elements North America
HSBC’s brand identity, the unique associations that represent what the brand means to customers, employees, investors, and other constituencies, is derived from our values, culture, drives and vision:
Our cultural values – HSBC is an ethically-grounded, conservative, trustworthy builder of long-term customer relationships across the world.
Our basic drives – HSBC is a highly productive, cost-conscious, team-orientated, creative organization focused clearly on serving its customers.
Our vision – HSBC’s vision is to be the world’s leading financial services company.
havas Brand guideline Digital
This document supplies our recommendations for what to do and what not to do as you apply the new brand to your work and communications. These guidelines are in place to help you implement the brand consistently, and to project a unified vision, look, and feel.