The Kinder Brand Style Guide

About the Kinder Brand
The Kinder Brand is used by early childhood education services across Victoria to show they meet the Victorian Government criteria to receive funding to deliver their kindergarten program.

Families can look for the Kinder Brand as a symbol to identify a Victorian Government funded kindergarten program in both a long day care and in a standalone (sessional) kindergarten setting.

Participating kindergarten programs and early childhood services will display the Kinder Brand on their building via outdoor and indoor signage, and on their website and marketing materials. Staff, including teachers and educators, will be familiar with the brand and be able to assist with any questions parents or carers have about the brand and what it means for their service.