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Umkc University Of Missouri Kansas City Visual Identity Guidelines |
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The University of Missouri-Kansas City brand is much more than a logo or a mascot. The UMKC brand is our reputation — who we are as an institution. It is how the public identifies with and understands the university’s purpose and aspirations. These brand guidelines were developed to help you become a UMKC brand ambassador. In this document, you will recognize key brand components, including elements of our visual identity and guidelines on how to communicate clearly and consistently.
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